Have you ever wondered how the growing competition in social media sale has led to lớn a mad race of attracting an audience?
We are sure you have.
And amid the constant tìm kiếm for new features lớn generate higher engagement, Instagram DM (Direct Message) groups have emerged as a blessing in disguise.
Bạn đang xem: Instagram groups: what are they and how do they work?
These groups allow for a more intimate and personal connection between people và the opportunity to chia sẻ content, ask questions, & network.
But what are DM Groups, & how vì they work? How vày we create them?
Read on khổng lồ know more about how you as a marketer can use Instagram DM groups khổng lồ your advantage.
What are DM Groups on Instagram?
Instagram DM Groups, popularly called Instagram Engagement Groups or Instagram Pods, are groups of a maximum of 32 people who come together to lớn boost each other’s engagement by liking, commenting, và promoting each other’s posts.
The aim is khổng lồ make the group members’ image or video posts viral so that they feature in vị trí cao nhất searches. When the group of people like, comment, & share each other’s posts, it helps boost the posts’ engagement & appear during searches for specific Instagram hashtag pages và Explore Page.
Simply put, DM groups are a fantastic opportunity to make use of communities to lớn help you grow your brand on the social truyền thông platform.
How khổng lồ Join DM Groups?
There are many ways through which you can join Instagram DM groups. Here are a few:
Hashtags
One of the simplest ways khổng lồ join a DM Group is by typing hashtags such as “#instapod” in the Instagram search field và finding a relevant post under the particular hashtag. You can then send a direct message lớn the person who made that post and enquire if they have an xuất hiện DM Group that you can join.
Even Exchange
Even exchange is a strategy where you collaborate with another person if you both are doing something similar or your Instagram engagement objectives complement each other. This is a convenient criterion that allows you lớn get into DM groups.
You could send a message that sounds like, “Hey, I came across your Instagram account, & I would like you to lớn know I’m amazed by the way you’re handling it và your engagement. I’m interested in joining more DM groups with accounts like yours. Vì you have any available DM Group, or would you be interested in creating one with me? Let me know what I can vì chưng in exchange.”
When you offer to vì something khổng lồ become a part of their group, it clarifies that you’re not here lớn waste your time & theirs & that you feel obliged to vì something in return for a favor done for you. This is thus an even exchange that can be a win-win for both parties.
Pay to lớn Get In
Another way lớn get into a DM group is to pay for it. All you need to bởi vì is slide yourself right in by offering them a fee. The only obstacle in the way is the money you need to lớn shell out. Plus, it’s not an ideal strategy that everyone can follow.
The paid message should be structured in a manner that makes it clear that you are “willing to lớn pay.” This instantly grabs the receiver’s attention.
Then, after leaving a few spaces, you can say, “Hey, I just happened khổng lồ notice your account, and I’m really impressed. I just wish to lớn know if you have any DM groups xuất hiện for sale or if you know any that are available. I am interested in joining the group by paying money.”
How lớn Create DM Groups on your own?
If you don’t wish to lớn join a DM group, then create one.
This strategy may not yield results as quickly as other ways of using a DM group. However, if you need to lớn start somewhere lớn be a part of a DM group lớn boost your engagement, this is it.
Frame your message like this. “Hey, I came across your account, and I would lượt thích you lớn know that I’m really impressed by it. I wish to start up a DM group with more accounts like yours. I’m in the process of getting more people into this DM group. Would you be interested in joining?”
This will yield you a success rate since you are offering the recipient something & not asking for anything in return. Also, they are at a complete advantage since they get by without doing anything. Forming DM groups lượt thích this is convenient when you’re simply creating value by giving recipients something.
However, you need lớn know that Instagram allows you to send 10 to lớn 15 messages per hour per account, where you need to take a minimum 1-minute gap between each message. If you go beyond this limit, there are high chances of you getting banned from the platform for flouting their rules.
The best possible strategy to lớn avoid a 24-hour message ban on your account by sending out tons of messages is to make every single message appear unique in their proposition.
What are nhái DMs?
While we DM others khổng lồ boost engagement, there is something known as kém chất lượng DMs which we need khổng lồ be careful about. Fake DMs are simply kém chất lượng conversations that are generated through third-party apps lượt thích Fake
Chat và Prankstagram that make your conversations, even with a celebrity, look genuine.
Word of advice: Don’t go for it since it seems a naïve way to lớn boost your engagement.
Xem thêm: Làm gì khi quên mật khẩu facebook nhanh nhất, cách lấy lại mật khẩu facebook khi bị quên
Best practices for using DM Groups
Here are some best practices that you can follow khổng lồ take full advantage of Instagram DM groups:
Avoid Posting Too Often
Posting more than once in a 24-hour time frame can affect your impressions & reach on the platform.
As harsh as the truth may sound, nobody on Instagram is interested in what you’re up lớn unless you are a celebrity or a very well-known influencer.
So, avoid bombarding your DM group with hundreds of posts daily or sending hundreds of stories in the group. Nobody is interested in viewing them.
Instagram is testing a hot new feature to support building an online community on the platform.Enter: Group Profiles.
The feature — not dissimilar to lớn Facebook Groups — allows users to lớn collaborate & share content to one Instagram profile.
As Adam Mosseri, Head of Instagram, explained "We've seen a lot of people tóm tắt passwords on Instagram, which is not a great idea,
We're breaking down how to access the feature, & what a Group Profile is all about, below.
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What is Instagram’s Group Profile Feature?
According khổng lồ a Meta spokesperson, "We are testing the ability khổng lồ join a Group Profile và share Stories, Feed posts, or Reels with group members, so people can connect with others over their interests in a dedicated space."
Much lượt thích its predecessor, Facebook Groups, Instagram’s version allows multiple users khổng lồ collaborate và share content on a single page.
While this puts a fun spin on community-building, it does xuất hiện up more responsibility for creators (and brands, if they choose) khổng lồ administer safeguards and rules for the overall group.
At the moment, Group Profiles is being tested in a number of countries like Canada, Taiwan, & Chile. We imagine that, in time, Instagram will be rolling it out to users worldwide.
So, keep an eye out!
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How to Access Instagram’s Group Profile Feature
Ready to get started on your Group Profile journey? We’ve got you covered with a step-by-step guide, including:
How khổng lồ Set up a Group Profile
How to showroom Members to a Group Profile
How to lớn Join a Group Profile
How khổng lồ Create a Group Profile Post
#1: How lớn Set up a Group Profile
To create a Group Profile, head khổng lồ your Instagram profile, tap the “+” in the top right corner, and select “Group profile.”
You'll automatically become an Admin, và will be prompted to lớn fill in the group’s details including: a group username, description, website, and privacy settings.
If you choose khổng lồ toggle on the "Approve posts" option, you'll be able to reviews all posts before they are posted to lớn the group.
P. S. Once a Group Profile page is turned private, it cannot be undone.
#2: How to địa chỉ Members lớn a Group Profile
As an Admin, you'll have the ability to invite users lớn join your profile.
Simply tap “Invite” on the Group Profile and you'll be prompted to search and select users you’d like to invite.
Once a user has accepted lớn be a member, you can also invite them khổng lồ be an Admin.
NOTE: Each group can have up to trăng tròn admins and 5,000 members.
#3: How to lớn Join a Group Profile
To join a Group Profile, head khổng lồ your Instagram Explore Page and search for the group name:
Tap “Join” khổng lồ request access to lớn the group:
Alternatively, if a user invites you to join a group, you will receive a DM:
NOTE: Just remember, both private & public groups that you follow will be visible in your following list.
#4: How to lớn Create a Group Profile Post
To create a Group Profile post, tap “+” and select whether you’d like to nội dung a Post, Story, or Reel:
From there, it’s business as usual.
Edit your content, địa chỉ a caption, tag people and/or products, showroom a location và select whether you’ll be sharing khổng lồ the group or your personal profile.
Finally, tap “Share”:
Though, it should be noted that if an Admin has turned on the "Approve posts" toggle, the post won't go live until they've approved it.
And just lượt thích that, you’ve officially shared a piece of nội dung to the Group Profile!
You’ll be able to lớn see the post in your feed, but lớn differentiate it from other posts, it will say "the group's name via the user who posted it" in the đứng top left corner:
From being able lớn build a stronger community lớn showcasing exclusive behind-the-scenes content, the opportunities are near endless when it comes khổng lồ Group Profiles.
So, what bởi vì you think about the new feature? Will you be using it to engage with your audience and help drive engagement?
We want lớn hear — let us know in the comments over on our Instagram account!
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About the Author
Amanda Demeku
Content marketing Specialist
Amanda is a nội dung Marketing Specialist based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram —
amandademeku
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