If you haven't noticed, when you look at a Facebook Business page, you see statistics for the number of "Likes" and the number of "Followers". The numbers are typically fairly consistent, but not exactly the same. So, if Facebook Likes và Facebook Follows are being differentiated, it's important lớn understand the difference between the two.

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The terms "like" và "follow" are often used interchangeably on Facebook, but they have distinct meanings. While they both show tư vấn for a brand, the key difference between a lượt thích and a follow on Facebook is the màn chơi of engagement và control over nội dung visibility.

Liking a Page on Facebook

When you like a Page, you are essentially expressing your general appreciation for the content or brand that the Page represents. It's lượt thích giving it a thumbs-up or a virtual pat on the back. Liking a Page is a public action, & it will show up in your Profile & other people's news feeds.

However, liking a Page does not automatically mean that you will see all of its posts in your news feed. Facebook's algorithm determines which posts you see based on a variety of factors, including your past interactions with the Page, your interests, and your overall news feed settings.

Following a Page on Facebook

Following a Page is a stronger signal of intent than simply liking it. It means that you are actively interested in seeing all of the Page's posts in your news feed. When you follow a Page, you will receive notifications when it posts new content, and its posts will be prioritized in your news feed.

Following a Page is also a more committed gesture than liking it. The follower will see posts as they're made and have the ability khổng lồ engage.

Is it better for my Facebook business page lớn have more likes or more followers?

It seems that saying "you want both!" isn't the perfect answer, so it really depends on the goals of your brand. Some businesses feel Facebook is a popularity contest & want lớn see as many followers as possible.This is also more valuable if you're simply looking to lớn increase brand awareness. However, if you recognize the value of "quality over quantity" & you're more interested in driving engagement & conversions, then followers are more important. Also, keep in mind that driving more engagement will help to boost the exposure of your brand, which can ultimately help increase your brand awareness as well.

How can you increase both likes and followers on your Facebook business page?

Post high-quality content that is relevant to your target audience.

Use eye-catching visuals.

Engage with your followers by responding to lớn comments & questions.

Run contests và giveaways.

Promote your page on other social media channels & your website.

By following these tips, you can attract more likes và followers to your Facebook business page, and ultimately achieve your business goals. And, while you're at it, consider following (and liking!) Navitas kinh doanh on Facebook!

UPDATE: In January 2021, Facebook announced they will be discontinuing the like button in favour of the Follow button. Going forward people will only have the choice to Follow or not. This is a good thing! No more confusing follows and likes.

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Remember how I’m always telling you to lớn use customer questions as a blog topic? Just yesterday a follower sent me this question “On Facebook, lượt thích vs. Followers, what’s more important?” My response was long enough for a blog post, so why waste it! Thanks to lớn Alex for sending me this question.

What’s the Difference Between Likes & Follows?

Before we can discuss which number is more important, you need to understand Likes vs. Followers.

A Like is a person who has chosen lớn attach their name to lớn your Page as a fan.A follower is a person who has chosen to receive the updates that you post in their news feed (subject to the Facebook algorithm of course).
The two are independent. A liker/fan can choose lớn unfollow, i.e. Your mom could lượt thích your Page just because it’s your Page, but choose to unfollow because she doesn’t really care about what you’re posting. Similarly, someone could choose lớn follow the page và get the posts because they want the content, but for whatever reason they vày not want their name associated publicly with the Page.
The mặc định when one Likes a new Page includes following. It is a choice to lớn unfollow and/or follow without Liking.

As well, there are levels khổng lồ the following: See first, default & notifications. See first puts anything that Page posts on top of your newsfeed. Default is “normal”. Và then in the notifications, one could actually choose to get a notification every time the Page posts.
The numbers increase over time, not decrease;The gap between Likes and Followers does not increase over time.

In general, you want your fan hâm mộ base to lớn grow over time and you want those people to continue khổng lồ follow you. If the gap between the numbers is growing, you’re losing people and that’s not good in any scenario.

I guess if I had lớn choose, I’d say followers are more important because they at least have the potential to see your content, where as those who have chosen to unfollow have decidedly chosen NOT to.

The most important is engagement. The rate at which your audience is engaging with your content. It doesn’t matter if you have 100,000 Likes or Followers if they aren’t actually reading, engaging with & remembering your content.

FAQ’s for the Insatiably Curious Social truyền thông Marketer

How does the Facebook algorithm decide which followers lớn show your posts to?

The algorithm considers various factors, including the type of nội dung (video, photo, or text), the interactions it receives (likes, comments, shares), & the recency of the post. Essentially, it aims to lớn show users nội dung it predicts they will find engaging, based on their past interactions. Therefore, lớn increase the visibility of your posts, it’s crucial khổng lồ create nội dung that resonates with your audience và encourages interaction.

Can increasing engagement on posts directly influence the number of followers or likes a page receives?

Increasing engagement on posts can indirectly influence the number of followers or likes a page receives. When users interact with a post by liking, commenting, or sharing, that activity can become visible to their friends, depending on their privacy settings. This increased visibility can attract new followers who find the nội dung relevant. Moreover, engaging nội dung helps retain current followers & encourage them khổng lồ actively participate in your page’s community, which can eventually lead to lớn a wider organic reach & potentially more likes or followers. Crafting nội dung that encourages user participation và fosters a sense of community can help in converting engagement into a growing follower base.

What are the best practices for converting page likes into meaningful engagement or sales conversions?

Turning page likes into meaningful engagement or sales conversions is the next step in leveraging the full potential of your Facebook presence. Khổng lồ achieve this, businesses can employ several strategies. Creating high-value content that addresses the needs or interests of your audience is foundational. From informative blog posts lớn engaging videos, the key is to offer something that adds value lớn your followers’ lives. Additionally, using strong calls to kích hoạt within your posts can guide your audience towards taking the next steps, be it signing up for a newsletter, visiting a website, or making a purchase. Offering exclusive giao dịch or promotions khổng lồ your Facebook followers can also incentivize them to lớn convert from passive likers to active customers.