What is a Facebook page?
Many companies & organizations now use Facebook Pages instead of creating their own websites, or as another way lớn connect with the people who use their services. A Page allows you khổng lồ post basic information about your organization on Facebook. Once you've created a Page, you can then invite people khổng lồ like the Page & share posts và updates with them. Anyone who likes the Page can also leave reviews, ask questions, & more.
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Visit the GCFLearn
Free.org Facebook Page to lớn see how we use this feature to nói qua updates about the site và answer questions from our users.
You must already have your own Facebook tài khoản before you can create a Facebook Page. If you don't have an account, review our lesson on getting started with Facebook.
Click the drop-down arrow on the toolbar, then select Create Page.
Choose either Business or Brand&#x
A0;or Community or Public Figure as your Page category.
Enter a&#x
A0;Page Name and Category, then click Continue.
Upload a profile picture & a cover photo for your Page.
The Facebook page will appear. From here, you can customize your page, invite people to lượt thích the page, create posts, and more.
Customizing a Facebook page
There are many ways khổng lồ customize the appearance of your Facebook page. Here are some basic tips that will help to make your page look more polished và professional.
Use large, high-quality images for your profile picture và cover photo.If you want people khổng lồ be able khổng lồ leave reviews on your page, you will need to lớn include a street address for the organization.Using a Facebook page
After you create a Facebook page, you'll be the only person who can&#x
A0; edit the page information và post updates to the page's Timeline. However, if you'd like to give other people permission to vày these things, you can địa chỉ cửa hàng them as page administrators. To showroom a page administrator, click Settings near the top-right, then select Page Roles.
Managing a Facebook page
While there are many ways lớn manage a page, these tips should help you get started.
Share responsibly. Just lượt thích with your personal Facebook account, it's important to think before you share. A Facebook page is a public face for your organization, so it’s best not to nói qua anything that could be considered offensive or derogatory.Engage your audience. Many people create pages as a way to promote their businesses & post advertisements on Facebook. While there's nothing wrong with using a Facebook page this way, it's important to make sure the things you giới thiệu will be relevant lớn the people who've liked your page. Posting constant advertisements và updates may become annoying khổng lồ followers, which could lead them khổng lồ unlike or unfollow your page.Experiment. There's no formula for creating a successful Facebook page, so you'll want lớn try different things to see what works best for you & your audience. One suggestion is to lớn spend some time reviewing more popular Facebook pages. Pay attention to the types of posts they share, & see how they connect with their followers.Additional resourcesIf you want even more information on Facebook pages, we recommend these resources:
An optimized Facebook Business Page makes it easier for people khổng lồ discover and interact with your brand online. Find out how khổng lồ set one up.
What vì chưng Nike, Cheetos, and The Metropolitan Opera all have in common? They’re all brands with a Facebook Business Page. Not to lớn be pushy, but we think your incredible company ought to lớn be on that list, too.
Facebook has an audience of more than three billion active monthly users. It’s still the biggest social network in the world. & if you’re not there trying khổng lồ connect with your customers, you’re missing out. (It’s called tough love! khuyễn mãi giảm giá with it!)
Besides audience growth, your Facebook Page gives you the ability lớn create Shops và run ads across Meta’s platforms. Best of all, it’s totally free.
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What is a Facebook Business Page?
A Facebook Business Page is a public profile on Facebook intended for businesses, organizations, và public figures to promote themselves.
Customers can follow (or “Like”) Facebook Business Pages lớn see posts, photos, and videos from — & connect with — their favorite brands, companies, & creators.
You need a Facebook Business Page to run Facebook ads, mở cửa a Facebook Shop, and use other Facebook Commerce and promotional tools.
How lớn create a Facebook Business Page in 11 steps
Step 1: Choose or create a personal Facebook account
Facebook Business Pages aren’t the same as Facebook profiles or users. They’re assets managed by a personal tài khoản known as the Page administrator. A Page can have more than one administrator; more on this later.
You can either use your personal Facebook trương mục or create a new one with your work e-mail address if you want khổng lồ fully separate your personal and work lives. (Do you remember last year’s holiday party? If not, definitely separate your accounts.)
Log into the tài khoản of your choosing, & then either click the Create a Page link or navigate khổng lồ the Pages thực đơn through your Facebook account.
Once you’re on the pages menu, tap “Create new page.”
Step 2: Enter your business info
Time lớn populate your new Facebook business profile with all the essential info. To lớn kick things off, you just need a name for your Page. That probably is just the name of your business (Bean Squeezer Coffee, say), but you might get more specific from that. If you’re creating a Facebook Page for a specific branch of your coffee empire, for example, you might hotline it Bean Squeezer Coffee Miami Beach. Or, maybe you’re making a Page just for updates about the popular Bean Squeezer mascot—calling it Beanie The Bean Awareness Bean might make the most sense.
You’ll also need to lớn fill in what Category your business falls under—Food và Drink? Media? Footwear Store? Dealer’s choice.
The Bio section here is optional, but a good idea to lớn fill out as soon as you can. Consider including keyword to help with your social SEO. (For instance, writing “Miami’s favorite South Beach coffee shop!” will probably give you more discoverability than “A cool place to lớn hang.”)
Press the blue Create Page button when you’re ready to move on lớn the next step. (You can tweak all of these details later if you need to, so don’t stress about it too much.)
Step 3: Pop in your liên hệ details
This next stage of creating your Facebook business page involves entering your tương tác info. Pop in your URL, phone number, & email. (Note that this liên hệ information will be publicly available… so make sure you’re comfortable with it being published!)
You can enter your physical location (if you have one) at this stage, as well as your operating hours (if you’ve got ‘em). Remember, any of this info can be added, changed, or removed later. Hit next when you’re ready lớn roll.
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Step 4: địa chỉ visuals and an action button
Time to showroom a little razzle-dazzle. Just lượt thích a regular personal Facebook profile, a Facebook Business Page looks best with a profile photo and a cover image.
Using your biệu tượng công ty for your profile photo is a good idea for businesses. This is the image that will show up alongside all of your other Facebook activity (commenting on your posts or other posts inside a Messenger chat), so we highly recommend choosing something that visually represents your brand.
Beneath the spots where you upload your images, you’ll find the “Add action Button” button. Tap that if you’d like to showroom a điện thoại tư vấn to kích hoạt to your Facebook Page. You’ll be prompted to lớn select an option like “Start Order,” “Send Message,” or “Get Tickets.” Depending on what option you pick, you may be prompted lớn connect this Facebook Page to lớn your reservation software or ecommerce platform of choice.
Step 5: Connect lớn Whats
App if you’d like
If you’d like to connect with customers using Whats
App, you’ll have the option to địa chỉ cửa hàng a special Whats
App button at this point. Just pop in your Whats
App number and get a confirmation code to lớn enter.
Not a Whats
App user? Just hit “Skip” lớn move khổng lồ the next phase of your incredible Facebook Business Page journey.
Step 6: Invite all your pals to like your Page!
Obviously, once you’re hard at work creating amazing, engaging Facebook content, your follower count will be blasting through the roof. But everyone needs to start somewhere, right? Before you officially launch your Page into the world, you’ll have a chance to invite your Facebook friends to connect with it. Go on… don’t be shy!
Step 7: set your notification preferences
You’re going to want to know when the kích hoạt happens on your page, right? By toggling “Page notifications on your profile” on, you’ll receive updates about your Facebook Business Page even when you’re logged in khổng lồ your personal profile.
This is also the spot lớn opt in or out of kinh doanh and promotional materials & Meta products and services. Who doesn’t lượt thích getting a little e-mail now và then?!
When that’s all set, hit “Done”!
Step 8: Customize your Facebook Business Page
Okay, even though you just hit “Done” moments ago, there’s still a little bit of optional work to bởi vì here.
If you click the “Edit details” button, you’ve got the chance lớn enter in some more info lớn help let your followers know what you’re all about.
You can toggle your contact information on or off and add information about your service area (or pronouns).
You might địa chỉ cửa hàng in a price range or details about what services you offer.
Along the đứng đầu menu, you can click on “More” and “Manage sections” to lớn remove what sections are publicly visible. Like, you could uncheck “Reviews given” if you don’t want the world to lớn know that you’ve been going around giving zero stars khổng lồ your competitors.
Step 9: Adjust your privacy settings
On the left-hand side of the page, select Settings và then Privacy. Here, you’ll be able khổng lồ tweak your privacy settings lớn your heart’s content. Vì chưng you want khổng lồ allow others to post on your page willy-nilly? Are you OK if followers leave đánh giá of your business?
These are settings you can toggle on và off at any given time, but it’s good khổng lồ think about your comfort level before you really get going.
Step 10: link your Instagram page
If you’ve got an Instagram Business Page, too, it makes sense khổng lồ connect it to lớn Facebook. You’ll be able khổng lồ manage things on both platforms in one place—like your Instagram Shopping catalog.
To connect Facebook and Instagram, go lớn Settings & then Linked Accounts. Tap Connect Account & follow the prompts.
Step 11. Start posting!
Your dreams have come true. You’ve created a Facebook Business Page. & now it’s time lớn actually (surprise!) post some nội dung on it.
You can post on a Page just like you would on your own profile. Use text, showroom photos, cốt truyện links, conduct polls, or go Live if you dare.
We’ve got a full guide khổng lồ Facebook sale here, but the TLDR is: offer your followers value, not just a constant sales pitch.
Aim to lớn entertain, inform or inspire. Khổng lồ get you started, try out these 16 Facebook post ideas và watch the likes & shares start pouring in.
Pro tip: if you really want to lớn extend the reach of your posts beyond your existing audience, you might consider boosting your post.
If you’re feeling intimidated by the pressure lớn post something creative every day… that’s what scheduling tools like kholike.com are for. (And a solid content creation process.)
How to địa chỉ an admin khổng lồ a Facebook page
Step 1: Login as your Page
Head to lớn the menu (that little circle with nine dots in the đứng đầu right-hand side) & select Pages. Select your new Facebook Business Page.
Step 2: mở cửa the Page Access menu
On the left-hand side of the screen, click on Page Access. You’ll open the access management menu, where you’ll see there are two different options for granting permissions.
Facebook access includes things lượt thích dealing with ads, Insights, and content. Anyone you địa chỉ to be a Facebook access admin will be able to:
Create, manage, or delete posts and StoriesSend và respond to direct messages and make calls
Review & respond to lớn comments, remove unwanted comments, and report activity
Create, manage, và delete ads
View insights for the Page, content, và ads
If you flip the toggle to give them full control, this person will be able to lớn give admin access khổng lồ others, remove people from the Page (including you!), and even delete the Page… so don’t be too loosey-goosey handing this one out.
Task access is for people with more limited access—for instance, any community managers. They can’t switch into the Page admin specifically, but they can manage tasks using tools lượt thích Meta Business Suite or Creator Studio.
When you showroom someone with task access, you can pick & choose what they’re able to lớn do.
Toggle the ability to lớn create, manage, or delete posts và Stories on or offToggle the ability to send and respond to lớn direct messages & make calls
Toggle the ability to reviews and respond khổng lồ comments, remove unwanted comments, and report activity
Toggle the ability lớn create, manage, and delete ads
Toggle the ability to lớn view insights for the Page, content, và ads
As you can see, these two categories of admin are almost the same. Task access, though, can be limited khổng lồ specific tasks, while Facebook access gives the admin total control over all of these areas. Dole out this nguồn wisely.
One more admin option is to lớn assign someone the title of Community Manager. These folks have an even more limited scope—they can delete comments from live streams, ban people from current or all streams & see all admins of your Page.
