What is social commerce?
Social commerce is a form of e
Commerce that happens within social media platforms like Twitter và Facebook where users can browse, share, and buy products without leaving the platform. It merges the social media experience with online shopping, enabling businesses khổng lồ reach customers through their social truyền thông channels và allowing customers to purchase products without leaving the platform.
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What’s the difference between social commerce & e
Commerce?
E-commerce is the buying và selling of products or services online in general, typically through a trang web or a thiết bị di động app. Social commerce, on the other hand, is a subset of e-commerce & can be defined as the use of social platforms to promote & sell products. Users can browse, share, và purchase products entirely on such platforms. The most prominent và differentiating characteristic of social commerce is that it combines the social networking experience và the buying experience. Thus, it allows businesses to lớn reach potential customers và facilitate purchases directly through social media platforms.
Why is social commerce important?
"Social commerce is significant since it utilizes social truyền thông media to drive online sales and improve the customers’ shopping experience. Social media is where inspiration happens. It is the go to platform for every shopper on earth to lớn get ideas, experience shop-the-look, and be inspired, in order khổng lồ make decisions. When combined with the ability make the purchase on the spot, it becomes a magnet for driving revenue. That is why social commerce is really important. It brings the best of both worlds: it utilizes social media, improves the shopping experience of the customers, và eventually drive sales."- Irem Isik, Head of Marketing, StorylyHere are main reasons as khổng lồ why social commerce is so important:
Enhanced customer engagement: With social commerce, businesses have the chance khổng lồ engage with their customers in an interactive and more personalized way. This improves the shopping experience of customers which in turn strengthens their loyalty và contributes lớn retention. Frictionless shopping experience: As customers can browse & buy products without going back & forth, directly on social truyền thông media platforms, social commerce makes the customer shopping journey a lot more simpler and hassle-free. Cost-effective: Businesses can increase sales by leveraging their social truyền thông presence và existing followers. Therefore, social commerce can enable businesses lớn be cost-effective when it comes khổng lồ promoting products và reaching new customers.Overall, social commerce offers a new way for businesses to lớn connect with customers, inspire them through content, enhance their online shopping experience, and eventually bring in more revenue via leveraging the nguồn of social media.
Types of social commerce
There are several types of social commerce, including:
Social truyền thông marketplaces
At online marketplaces, businesses can promote and sell their products and/or services directly lớn customers using social truyền thông platforms.
Social media storefronts
These are online stores that are built directly into social truyền thông media platforms. Social truyền thông media storefronts allow customers khổng lồ browse & purchase products without leaving the platform.
Peer-to-peer marketplaces
Peer-to-peer marketplaces are platforms such as Facebook Marketplace & e
Bay, which enable people lớn buy và sell products & services directly to lớn each other.
Group buying
It is a social commerce mã sản phẩm that enables customers to purchase products at a discounted price by joining a group with other customers.
Social truyền thông advertising
Advertising on social truyền thông media platforms can be used khổng lồ promote products or services to a targeted audience.
Influencer marketing
It is a type of social media advertising that leverages the reach & influence of social truyền thông media influencers to lớn promote products or services khổng lồ their followers.
Benefits of social commerce
Here are the key benefits of social commerce:
High reach
Thanks to lớn the vast user base of social truyền thông platforms, social commerce helps businesses reach a larger scale of audiences. Once businesses use social truyền thông media to promote products or services, they can reach a large network of potential customers và get their thương hiệu heard in the business world. This can be specifically beneficial for small or new businesses which want to establish a presence và enlarge their customer base.
Better customer engagement
Another crucial benefit of social commerce is improved customer engagement. Brands can provide a personalized & interactive shopping experience if they incorporate social truyền thông to online shopping. Customers can interact with products, companies, & other customers via social commerce in various ways, such as:
Social sharing: Customers can recommend products lớn their friends & followers or nội dung their purchase experience with them. This can work in the benefit of businesses as social proof.
Real-time feedback: When customers give feedback on products và services, businesses can react quickly, make the customers feel that they are heard and thereby enhance the overall customer experience.
Personalization: Customers love coming across products or services which are customized according lớn their likes, dislikes and preferences. According lớn a Mc
Kinsey report, 71% of consumers expect personalization và 76% of consumers get frustrated when they don’t find it. Thanks lớn the rich customer data, the experience on social commerce platforms can be personalized.
Enhanced customer service:Social commerce platforms allow customers khổng lồ find new ways to connect và communicate with businesses through features lượt thích chatbots or messaging systems. In turn, these can all enhance the overall customer service experience.
Ultimately, more customer interaction through social commerce can help strengthen customer relationships, improve client satisfaction, & enhance the shopping experience.
Simplified shopping process
Simplifying the shopping process is another key benefit of social commerce. Social media platforms can be used to limit the number of steps that a customer needs khổng lồ take in order to lớn make a successful purchase. Businesses can let consumers browse, recommend và buy products directly within these platforms. This can be specifically important for mobile users who expect a fast và seamless shopping experience.
Social commerce platforms can streamline the shopping process. They can offer customers detailed sản phẩm information, reviews, and recommendations, which in return can facilitate better informed purchase decisions. This simplified shopping experience can help improve conversion rates, decrease cart abandonment, và ultimately drive more revenue.
Cost effective
Social commerce is a practical & profitable way for businesses to attract new customers và advertise their products or services. The following summarizes several reasons why social commerce is cost-effective:
Free or low-cost: With many social truyền thông media platforms being không tính phí to use, launching a social commerce store can save time & investment, compared to lớn setting up a traditional e-commerce trang web from scratch.
Access lớn a large audience: Since social truyền thông platforms have hundreds of millions of users, businesses can appeal to lớn a larger crowd with less spending.
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Targeted advertising: Businesses can customize the audience they reach through social media thanks to lớn their advanced targeting options. This enables being able khổng lồ reach the niche audiences that may bring businesses higher yields, which in return can provide to lớn be more effective compared to traditional advertising.
User-generated content: Any customer driven content, such as customer reviews, recommendations, sản phẩm videos & pictures that customers produce & share on social media platforms can be repurposed by businesses to lớn market their products. This, in return, lowers the cost of producing any additional material that they may otherwise need lớn promote their products and/or services. This would not only be cost-effective but have a side benefit of creating social proof.
In general, social commerce can be a cost-effective way for businesses to grow their customer base, increase sales, và repurpose the oser-generate content for advertising their products through the power of social media.
Increased social proof
Social proof is the validation of a brand or product’s reputation directly by the evaluation of other people, in other words, that particular brand’s customers. Here are some ways that social commerce can be the driver of social proof:
User đánh giá and recommendations: With social commerce, businesses can utilize user-generated content like customer nhận xét and recommendations which in turn improve the perception about the products.
Social sharing: When customers cốt truyện their experiences with a brand on social truyền thông platforms, it improves the visibility of the brand và develops social proof.
Influencer marketing: Influencers can take part in promoting brands to their own followers và help build social proof.
Overall, social proof can become the source of gaining consumers’ trust và increasing sales. Social commerce is a powerful way to lớn develop social proof for businesses.
Improved sản phẩm discovery
The ease of navigation through social truyền thông media platforms would make it intuitive for customers to explore new products & services, which in turn, would mean an “improved hàng hóa discovery” for businesses. Utilizing features lượt thích social sharing, recommendations, & advanced targeting can help businesses improve hàng hóa discovery. Moreover, customers can find products that are suitable for their interests và preferences without any hassle. Better hàng hóa discovery can drive sales & increase customer satisfaction.
Real-time customer feedback
Social commerce can provide businesses with real-time feedback from customers regarding products and services. As businesses have access to customer reviews, they can acquire valuable insights about customers’ likes, dislikes and pain points. Then, they can utilize the feedback lớn improve their products or services, ensure quicker responses lớn customers, & make informed decisions about their sales and marketing strategies. This, in return, creates better customer satisfaction, stronger customer loyalty, and higher sales revenue.
Improved targeting & personalization
By utilizing customer data, businesses can deliver personalized shopping experiences. Research shows that 66% of consumers expect businesses to understand their unique needs và preferences. Therefore, businesses first need lớn analyze customer behavior, preferences, and purchase history. Then, they can provide personalized recommendations & promotions based on customers’ needs and requests. This can improve customer satisfaction,increase engagement & contribute to lớn higher sales revenue. Some social truyền thông platforms offer advanced targeting options such as sponsored content and retargeting. Improved targeting and personalization can be accomplished on such platforms.
Stronger brand loyalty
Social commerce can offer easier access khổng lồ products và customer support, incentivize social sharing and user-generated content, và personalize the shopping experience. As a result, social commerce can help improve brand loyalty. There is a greater chance for customers to lớn become loyal to lớn a brand and be advocates if they feel lượt thích the brand understands their demands và offers products và services appealing to their needs. Increased brand loyalty in turn can result in greater customer lifetime value, lower customer acquisition costs, & a better brand reputation.
What are the đứng top social commerce platforms
There are several social commerce platforms that businesses can use khổng lồ sell products and services to lớn customers through social media. Here are some of the đứng top social commerce platforms:
Facebook ShopsInstagram Shopping
Tik
Tok
We
Chat
Whats
App Business
Snapchat
Facebook Shops
A feature that allows businesses khổng lồ create an online store on Facebook và Instagram.
Instagram Shopping
A feature that enables businesses to tag products in their posts and stories, allowing customers khổng lồ purchase products on the spot, without leaving the app.
A visual discovery & bookmarking platform that allows businesses to lớn create shoppable pins và catalogs.
Tik
Tok
A short-form đoạn phim app that offers in-app shopping features, such as links to product pages.
We
Chat
A social truyền thông media platform operating in China, that offers in-app shopping, payment, và customer service features.
Whats
App Business
A messaging tiện ích that enables businesses khổng lồ communicate with customers & facilitate transactions.
Snapchat
A multimedia messaging phầm mềm that allows businesses to create shoppable ads and lenses.
What are social networks?How bởi vì social networks operate?
Key benefits of social networks
The Impact of Social truyền thông on Life
Top social media platforms commonly used today
Facebook Social Network
Instagram Social Network
You
Tube Social Network
Tik
Tok Social Network
Conclusion
Curious about social networks? Wondering why people love them so much? Explore this article for insights. kholike.com has compiled comprehensive information about social networks from A khổng lồ Z.
What are social networks?
Social networks are online platforms developed in various forms. They offer a variety of features, including posting updates, sharing photos, videos, messaging, video clip calls, audio calls, và comments. Users can conveniently connect with each other through social networks, regardless of distance. All you need is an internet connection for your smartphone, tablet, PC, etc., & access to social networks.
How bởi social networks operate?
Nowadays, social networks operate in various forms, but their operational methods often mô tả several similarities. Specifically:
Social networks are software applications operating on the internet platform Every user needs lớn register a personal tài khoản when using a social network All content posted on social networks is created và shared by users themselves Social networks tư vấn users lớn connect, add friends, and chat with each other entirely for free The main goal of social networks is lớn create an independent system. In social networks, users can easily connect, interact, & share information with each other. The social network community also enhances the value of building relationships for users. More to explore:What is a deadline? The outstanding benefits of deadlines for businesses
Key benefits of social networks
Social truyền thông brings significant benefits. The increasing number of participants proves the immense benefits of this platform. Joining social media, you"ll gain many outstanding advantages. Specifically:
Quick updates on news and trends Building numerous relationships Connecting and bonding people together Opportunities for business, increasing income Easy advertising, reaching potential customer groups Better sharing of emotions, entertainment, and relaxation
The Impact of Social media on Life
Despite the good aspects, social media still has some hidden drawbacks:
Social truyền thông media features consume users" time Uncontrolled usage of social truyền thông media at various levels Neglecting work, neglecting education, social truyền thông addiction Decreased direct interaction with people Real-life relationships becoming distant, dull Emergence of social truyền thông media scams Need for secure trương mục protection lớn avoid information theftTop social media platforms commonly used today
Below we have detailed review of some popular social networks in Vietnam. Take a look to lớn make your choice easier, specifically:
Facebook Social Network
This platform has the largest number of users in the world. Its simple usage & diverse features are the advantages of Facebook. You can make friends, message, call, comment, sell,... For không lấy phí on this social network.
Instagram Social Network
Instagram is an ứng dụng with a large user base, integrating many interesting features. The main feature that makes Instagram increasingly "hot" is photo sharing. A variety of beautiful effects on Instagram also make the "photo" sparkle when updated. People can easily connect with each other on Instagram through following, commenting, direct messaging,... All of these actions are completely free.
You
Tube Social Network
You
Tube is one of the most popular social networks in the world today. You
Tube was officially launched in February 2005. This application allows users to share, view, like, dislike, and phản hồi on videos. Currently, You
Tube not only serves individuals but also helps businesses with marketing.
Tube is the largest and most widely used social network today
Tik
Tok Social Network
Although Tik
Tok is younger than Instagram, You
Tube, & Facebook, this platform is increasingly growing. Tik
Tok offers millions of short và highly engaging videos in various fields such as fashion, cooking, lifestyle,... Additionally, Tik
Tok also has a phối of đoạn clip editing tools, và a huge music library constantly updated.
Tok is a newly launched social truyền thông media platform in recent years that has attracted a large number of young users
Conclusion
Many people are no longer puzzled about what social media is because it has become so familiar khổng lồ them. However, the use of social truyền thông should be tightly managed và selectively chosen. This helps khổng lồ make the use of social truyền thông platforms more effective, bringing greater benefits to lớn you. kholike.com hopes that with what we"ve shared, you"ll gain the most useful information about social media.
