What is social commerce?
Social commerce is a size of e
Commerce that happens within social truyền thông platforms lượt thích Twitter & Facebook where users can browse, share, và buy products without leaving the platform. It merges the social truyền thông experience with online shopping, enabling businesses to lớn reach customers through their social media channels và allowing customers to purchase products without leaving the platform.
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What’s the difference between social commerce & e
Commerce?
E-commerce is the buying & selling of products or services online in general, typically through a website or a thiết bị di động app. Social commerce, on the other hand, is a subset of e-commerce and can be defined as the use of social platforms to promote và sell products. Users can browse, share, & purchase products entirely on such platforms. The most prominent & differentiating characteristic of social commerce is that it combines the social networking experience and the buying experience. Thus, it allows businesses to lớn reach potential customers and facilitate purchases directly through social media platforms.
Why is social commerce important?
"Social commerce is significant since it utilizes social truyền thông media to drive online sales & improve the customers’ shopping experience. Social truyền thông media is where inspiration happens. It is the go to lớn platform for every shopper on earth to get ideas, experience shop-the-look, and be inspired, in order to make decisions. When combined with the ability make the purchase on the spot, it becomes a magnet for driving revenue. That is why social commerce is really important. It brings the best of both worlds: it utilizes social media, improves the shopping experience of the customers, và eventually drive sales."- Irem Isik, Head of Marketing, StorylyHere are main reasons as lớn why social commerce is so important:
Enhanced customer engagement: With social commerce, businesses have the chance lớn engage with their customers in an interactive và more personalized way. This improves the shopping experience of customers which in turn strengthens their loyalty & contributes khổng lồ retention. Frictionless shopping experience: As customers can browse và buy products without going back và forth, directly on social truyền thông platforms, social commerce makes the customer shopping journey a lot more simpler và hassle-free. Cost-effective: Businesses can increase sales by leveraging their social media presence and existing followers. Therefore, social commerce can enable businesses to lớn be cost-effective when it comes khổng lồ promoting products & reaching new customers.Overall, social commerce offers a new way for businesses lớn connect with customers, inspire them through content, enhance their online shopping experience, & eventually bring in more revenue via leveraging the power nguồn of social media.
Types of social commerce
There are several types of social commerce, including:
Social truyền thông media marketplaces
At online marketplaces, businesses can promote và sell their products and/or services directly khổng lồ customers using social truyền thông media platforms.
Social media storefronts
These are online stores that are built directly into social truyền thông platforms. Social truyền thông media storefronts allow customers to browse & purchase products without leaving the platform.
Peer-to-peer marketplaces
Peer-to-peer marketplaces are platforms such as Facebook Marketplace & e
Bay, which enable people to buy và sell products and services directly to each other.
Group buying
It is a social commerce mã sản phẩm that enables customers khổng lồ purchase products at a discounted price by joining a group with other customers.
Social media advertising
Advertising on social media platforms can be used lớn promote products or services to lớn a targeted audience.
Influencer marketing
It is a type of social truyền thông advertising that leverages the reach và influence of social truyền thông influencers khổng lồ promote products or services to their followers.
Benefits of social commerce
Here are the key benefits of social commerce:
High reach
Thanks khổng lồ the vast user base of social truyền thông media platforms, social commerce helps businesses reach a larger scale of audiences. Once businesses use social truyền thông media to promote products or services, they can reach a large network of potential customers & get their brand name heard in the business world. This can be specifically beneficial for small or new businesses which want to establish a presence và enlarge their customer base.
Better customer engagement
Another crucial benefit of social commerce is improved customer engagement. Brands can provide a personalized và interactive shopping experience if they incorporate social truyền thông media to online shopping. Customers can interact with products, companies, và other customers via social commerce in various ways, such as:
Social sharing: Customers can recommend products to their friends & followers or share their purchase experience with them. This can work in the benefit of businesses as social proof.
Real-time feedback: When customers give feedback on products & services, businesses can react quickly, make the customers feel that they are heard & thereby enhance the overall customer experience.
Personalization: Customers love coming across products or services which are customized according khổng lồ their likes, dislikes and preferences. According to lớn a Mc
Kinsey report, 71% of consumers expect personalization and 76% of consumers get frustrated when they don’t find it. Thanks to lớn the rich customer data, the experience on social commerce platforms can be personalized.
Enhanced customer service:Social commerce platforms allow customers to lớn find new ways lớn connect và communicate with businesses through features like chatbots or messaging systems. In turn, these can all enhance the overall customer service experience.
Ultimately, more customer interaction through social commerce can help strengthen customer relationships, improve client satisfaction, and enhance the shopping experience.
Simplified shopping process
Simplifying the shopping process is another key benefit of social commerce. Social media platforms can be used to lớn limit the number of steps that a customer needs khổng lồ take in order to lớn make a successful purchase. Businesses can let consumers browse, recommend & buy products directly within these platforms. This can be specifically important for smartphone users who expect a fast & seamless shopping experience.
Social commerce platforms can streamline the shopping process. They can offer customers detailed sản phẩm information, reviews, và recommendations, which in return can facilitate better informed purchase decisions. This simplified shopping experience can help improve conversion rates, decrease cart abandonment, & ultimately drive more revenue.
Cost effective
Social commerce is a practical và profitable way for businesses to attract new customers and advertise their products or services. The following summarizes several reasons why social commerce is cost-effective:
Free or low-cost: With many social truyền thông platforms being free to use, launching a social commerce store can save time & investment, compared khổng lồ setting up a traditional e-commerce website from scratch.
Access lớn a large audience: Since social truyền thông platforms have hundreds of millions of users, businesses can appeal khổng lồ a larger crowd with less spending.
Targeted advertising: Businesses can customize the audience they reach through social media thanks khổng lồ their advanced targeting options. This enables being able to lớn reach the niche audiences that may bring businesses higher yields, which in return can provide lớn be more effective compared khổng lồ traditional advertising.
User-generated content: Any customer driven content, such as customer reviews, recommendations, product videos and pictures that customers produce and share on social media platforms can be repurposed by businesses to lớn market their products. This, in return, lowers the cost of producing any additional material that they may otherwise need to promote their products and/or services. This would not only be cost-effective but have a side benefit of creating social proof.
In general, social commerce can be a cost-effective way for businesses lớn grow their customer base, increase sales, & repurpose the oser-generate nội dung for advertising their products through the power nguồn of social media.
Increased social proof
Social proof is the validation of a brand or product’s reputation directly by the evaluation of other people, in other words, that particular brand’s customers. Here are some ways that social commerce can be the driver of social proof:
User review and recommendations: With social commerce, businesses can utilize user-generated nội dung like customer đánh giá and recommendations which in turn improve the perception about the products.
Social sharing: When customers tóm tắt their experiences with a brand on social media platforms, it improves the visibility of the brand and develops social proof.
Influencer marketing: Influencers can take part in promoting brands to lớn their own followers và help build social proof.
Overall, social proof can become the source of gaining consumers’ trust và increasing sales. Social commerce is a powerful way lớn develop social proof for businesses.
Improved hàng hóa discovery
The ease of navigation through social media platforms would make it intuitive for customers to lớn explore new products & services, which in turn, would mean an “improved product discovery” for businesses. Utilizing features lượt thích social sharing, recommendations, and advanced targeting can help businesses improve hàng hóa discovery. Moreover, customers can find products that are suitable for their interests & preferences without any hassle. Better product discovery can drive sales & increase customer satisfaction.
Real-time customer feedback
Social commerce can provide businesses with real-time feedback from customers regarding products and services. As businesses have access lớn customer reviews, they can acquire valuable insights about customers’ likes, dislikes & pain points. Then, they can utilize the feedback khổng lồ improve their products or services, ensure quicker responses to lớn customers, and make informed decisions about their sales and sale strategies. This, in return, creates better customer satisfaction, stronger customer loyalty, và higher sales revenue.
Improved targeting & personalization
By utilizing customer data, businesses can deliver personalized shopping experiences. Research shows that 66% of consumers expect businesses to understand their chất lượng needs và preferences. Therefore, businesses first need khổng lồ analyze customer behavior, preferences, & purchase history. Then, they can provide personalized recommendations and promotions based on customers’ needs & requests. This can improve customer satisfaction,increase engagement and contribute khổng lồ higher sales revenue. Some social media platforms offer advanced targeting options such as sponsored content and retargeting. Improved targeting and personalization can be accomplished on such platforms.
Stronger brand loyalty
Social commerce can offer easier access lớn products và customer support, incentivize social sharing and user-generated content, and personalize the shopping experience. As a result, social commerce can help improve brand loyalty. There is a greater chance for customers khổng lồ become loyal to a brand and be advocates if they feel like the brand understands their demands & offers products & services appealing khổng lồ their needs. Increased brand loyalty in turn can result in greater customer lifetime value, lower customer acquisition costs, & a better brand reputation.
What are the vị trí cao nhất social commerce platforms
There are several social commerce platforms that businesses can use to lớn sell products & services to customers through social media. Here are some of the đứng đầu social commerce platforms:
Facebook ShopsInstagram Shopping
Tik
Tok
We
Chat
Whats
App Business
Snapchat
Facebook Shops
A feature that allows businesses to lớn create an online store on Facebook and Instagram.
Instagram Shopping
A feature that enables businesses khổng lồ tag products in their posts & stories, allowing customers to lớn purchase products on the spot, without leaving the app.
A visual discovery và bookmarking platform that allows businesses khổng lồ create shoppable pins & catalogs.
Tik
Tok
A short-form đoạn phim app that offers in-app shopping features, such as links to product pages.
We
Chat
A social media platform operating in China, that offers in-app shopping, payment, and customer service features.
Whats
App Business
A messaging tiện ích that enables businesses to communicate with customers & facilitate transactions.
Snapchat
A multimedia messaging phầm mềm that allows businesses khổng lồ create shoppable ads và lenses.
The collective erosion of X, Instagram, và Facebook marks a turning point for millennials, who are outgrowing a constant need to be plugged in. Jason Parham explores how first-generation social media users are limiting their screen time, và more ‘analogue’ sale styles are making a comeback in a big way.
Illustration: Jacoui Vanlien: Getty Images
A golden age of connectivity is ending. “I deleted my Facebook years ago, spend at least three khổng lồ six months off Twitter every year, and Bluesky invites are just sitting in my inbox,” a friend tells me when I ask how her relationship khổng lồ social truyền thông has changed in recent times. “I basically only use Instagram Stories and almost never post on the grid. I vị it once a week so I can get away with saying ‘Free Palestine’ without the algorithm punishing me. I refuse lớn get any more accounts. I’m over it.”
This is how it goes now, in what is being christened the twilight of an era of social media that redefined community building và digital correspondence. For many first-gen social truyền thông users – millennials between the ages of 27 and 42 – there is a developing sentiment that the party is over.
Twitter is bad (sorry, I will never refer to it as X). Instagram is overrun with ads & influencers hawking face creams and fitness tips. Tik
Tok, what originally felt like a glossier alternative to You
Tube, increasingly resembles an outlet mall full of “dupes,” prizing hype over lasting influence.
Influence is one attribute Twitter never lacked, as evidenced by the mad dash in Silicon Valley to fill the gulf its collapse is leaving. I’ve spent an unhealthy amount of time on the platform over the last decade. It was the avenue of the đen Lives Matter movement, a megaphone for everyday users, and, through a wave of history – setting & history – unsettling US elections, transformed culture into a 24/7 participatory event. There is no #Me
Too without Twitter, nor the beginnings of a racial reckoning in Hollywood. Twitter refashioned the look of communication through a vernacular of memes và GIFs, where resident collectives like Black Twitter và NBA Twitter excelled as virtuosos of the form.
It has now been a year since Elon Musk assumed control of Twitter, and in what felt like record time, he has taken a sledgehammer lớn everything that gave the platform its chất lượng draw (issues of safety & inclusion were a problem under former CEO Jack Dorsey but have significantly worsened). There is a void in the social truyền thông media universe that, until now, Twitter singularly occupied.
In its heyday, from 2008 to lớn 2015, before digital currencies like retweets và views reoriented how users interacted with one another, no other platform offered what Twitter did, the way it did: up-to-the-second real-time conversation & analysis. It was a blank slate, and because it was a blank slate, it was a canvas to document what was happening khổng lồ us and around us. It was revolutionary, and soon what we remember of it will be gone.
“If the early promise of social media was to lớn bring society closer lớn a virtual ideal, the most recent shift in how platforms are used has lost the plot.”
If the early promise of social truyền thông was to lớn bring society closer khổng lồ a virtual ideal, the most recent shift in how platforms are used has lost the plot. Along with Twitter, the erosion of the user experience on Facebook and Instagram – with tiered subscriptions, a proliferation of hate speech and misinformation, privacy being sold as a luxury, and the threat of generative AI – marks a sharp turning point in the value of the social web. It’s “too much echo chamber,” my friend says of what the social internet has evolved into. “It’s too much viewing people you know in real life as kinh doanh categories.” Everything about the current online user experience, she says, is “too mind-melting.”
Social truyền thông today is less driven by actual social connection. It is powered by the “appearance of social connection,” says Marlon Twyman II, a quantitative social scientist at USC Annenberg who specializes in social network analysis. “Human relationships have suffered and their complexity has diminished. Because many of our interactions are now occurring in platforms designed to promote transactional interactions that provide feedback in the size of attention metrics, many people do not have much experience or practice interacting with people in settings where there are collective or communal goals for a larger group.” This has also led lớn people being more image-conscious and identity-focused in real-world interactions, too, Twyman adds.
I recently polled a group of friends – all first-gen social truyền thông adopters lượt thích myself – và the collective sentiment was one of burnout and disinterest. The mode in which people use platforms has changed, lớn Twyman’s point, but we’ve also been on the internet for what feels lượt thích a very long time. All admitted to lớn a decrease in overall consumption; according to UK sale research firm GWI, social truyền thông usage is on the decline. “I stopped sending tweets in May,” another friend shared over email. “I fundamentally believe that we’ve outgrown the need to lớn all be talking in one place,” he said. “There might be enough evidence that it’s a net negative. So I think my usage has reflected that.”
We were among Twitter’s earliest cohorts. I joined the service in 2008 và officially signed up in 2009 after a brief absence, just as Young Jeezy’s lyric “My president is Black” captured the promise of what a better tomorrow could bring, even as we struggled to get there. For my generation, social truyền thông media was more than access – it was opportunity. It was a chance at a future that felt out of reach. We graduated into a recession, sold on the guarantee of a middle-class life only to lớn be saddled with a lifetime’s worth of student loan debt. Opportunity was scarce. Instability was a given. We didn’t have jobs but we did have Wi-Fi. Our sole allegiance was to lớn connection, to lớn each other. So we logged on.
“Millennials are the last of the analog world, both of yesterday and tomorrow. Maybe this is where my hesitation takes root, và why it feels lượt thích there are no good apps left for socializing the way we used to.”
Millennials are the last of the analog world, both of yesterday và tomorrow, the bridge between what was và what will be. Maybe this is where my hesitation takes root, & why it feels like there are no good apps left for socializing the way we used to. We were raised on a diet of chatrooms & Myspace. Our expression was devoutly digital. We signed up en masse because what we sought in the next frontier of adulthood, we slowly realized, was being actualized online. Friendster, Blogger, Tumblr, Twitter, & Facebook were where we found community, honed our creative urges, and secured careers. In time, we used social truyền thông to remake civic life.
It’s not that I consider myself too old for social media, or the pace and attention it requires. I’m just less interested in being everywhere these days. I also have no problem paying for apps; I fully believe people should support the communities they contribute to. What I won’t pay for is an phầm mềm that has no common sense, one that doesn’t work toward a collective end. Perhaps the matter at hand is an accessibility issue. The mạng internet promised us access, but I didn’t realize the totality of what that meant. It meant always being plugged in, available, in the know & up lớn date on what’s trending. That is a requirement of time that I no longer wish lớn give over.
It could also be that the rules have changed, và keep changing. “People are savvier regarding impression management with audiences,” Twyman adds, signaling what Tik
Tok captures and what the next phase of social truyền thông will be centered around: a future focused on visual immersion, fueled by AI, location-based software, và augmented reality.
Competitors have jockeyed to lớn usurp Twitter’s fading influence since Musk’s takeover. Similar to what the siloed enclaves of the early mạng internet attempted lớn accomplish, Mastodon, Spill, Bluesky, và Threads offer unique alternatives. But the reason none of them have seized mass culture the way Facebook & Twitter did for my friends và I in the mid 2000s is because we socialize completely differently now. The old way is gone. Nothing can take its place. And nothing should.
By Jason Parham
Jason Parham is a senior writer at WIRED covering pop culture with a focus on race, social media, & visual politics. Before joining the publication in 2017, he was an editor at The Fader and Gawker.
Nov 6, 2023 1:45 PM
First-Gen Social media Users Have Nowhere to lớn Go
https://www.wired.com/story/first-gen-social-media-users-have-nowhere-to-go
Bạn hoàn toàn có thể tải miễn phí bộ học liệu được thi công từ bài bác đọc này tại đây:
https://drive.google.com/drive/folders/1Db
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BẢNG CHÚ THÍCH TỪ MỚI
| 1 | first-gen | /fɜːst/-/ʤɛn/ | refers to lớn the first generation, often used to lớn describe people who are the first in their family to vì chưng something significant, such as attend college. In this context, it likely refers khổng lồ the first generation of social truyền thông users. | thế hệ đầu tiên |
| 2 | collective | /kəˈlɛktɪv/ | done by people acting as a group. | tập thể |
| 3 | erosion | /ɪˈrəʊʒᵊn/ | the process of eroding or being eroded by wind, water, or other natural agents. In a figurative sense, it refers to lớn the gradual decline or degradation of something. | sự xói mòn |
| 4 | marks a turning point | /mɑːks/ /ə/ /ˈtɜːnɪŋ/ /pɔɪnt/ | signifies a moment of significant change or pivot in direction. | đánh vết một cách ngoặt |
| 5 | Millennials | /mɪˈlɛniəlz/ | a demographic cohort following Generation X and preceding Generation Z, typically defined as people born from the early 1980s lớn the mid-1990s khổng lồ early 2000s. | thế hệ Millennials |
| 6 | outgrow | /aʊtˈɡrəʊ/ | to grow too large for something; khổng lồ move beyond something as one matures. | vượt qua, béo lên không còn phù hợp |
| 7 | be plugged in | /biː/ /plʌɡd/ /ɪn/ | to be closely connected or involved with a community, activity, or technology. | kết nối, tham gia |
| 8 | analogue | /ˈænəlɒɡ/ | pertaining to lớn or using signals or information represented by a continuously variable physical quantity such as spatial position or voltage. In this context, it contrasts with digital technologies & suggests more traditional, non-digital sale styles. | tương tự, analog |
| 9 | a golden age | /ə/ /ˈɡəʊldᵊn/ /eɪʤ/ | a period of great happiness, prosperity, and achievement. | một kỷ nguyên vàng |
| 10 | /ˈɪnstəˌɡræm/ | a social networking app made for sharing photos and videos from a smartphone. | instagram (tên ứng dụng không thay đổi khi dịch) | |
| 11 | algorithm | /ˈælɡərɪðᵊm/ | a process or set of rules followed by a computer in problem-solving operations or in the generation of content, often used in the context of social truyền thông media to determine which nội dung is displayed to users. | thuật toán |
| 12 | being christened | /ˈbiːɪŋ/ /ˈkrɪsᵊnd/ | being named or labeled in a ceremony or as part of an official or formal declaration. | được đặt tên, được rửa tội (tùy theo ngữ cảnh) |
| 13 | the twilight of an era | /ðə/ /ˈtwaɪlaɪt/ /ɒv/ /ən/ /ˈɪərə/ | the final period or phase of a particular time, suggesting that the over is approaching. | hoàng hôn của một kỷ nguyên |
| 14 | redefine | /ˌriːdɪˈfaɪn/ | to define again or differently, indicating a significant change in meaning, perspective, or functionality. | tái định nghĩa |
| 15 | community building | /kəˈmjuːnəti/ /ˈbɪldɪŋ/ | the process of developing and nurturing a community among a group of people, often in the context of social networks or online platforms. | xây dựng cùng đồng |
| 16 | digital correspondence | /ˈdɪʤɪtᵊl/ /ˌkɒrɪˈspɒndəns/ | communication between people over digital platforms lượt thích email, social media, or messaging apps. | giao tiếp số |
| 17 | sentiment | /ˈsɛntɪmənt/ | a view or attitude toward a situation or event; an opinion. | cảm xúc, quan lại điểm |
| 18 | is overrun with | /ɪz/ /ˌəʊvəˈrʌn/ /wɪð/ | to be overwhelmed or flooded by something, often implying an excess of something undesirable. | bị tràn ngập bởi |
| 19 | influencers | /ˈɪnfluənsəz/ | individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience, especially in social truyền thông media contexts. | người hình ảnh hưởng |
| 20 | hawk | /hɔːk/ | to sell goods, typically in an aggressive or persistent manner. | chào bán, cung cấp rong |
| 21 | alternative | /ɒlˈtɜːnətɪv/ | available as another possibility or choice. | lựa lựa chọn khác, phương pháp thay thế |
| 22 | resemble | /rɪˈzɛmbᵊl/ | to have qualities or features, especially those of appearance, in common with someone or something; to lớn look or seem like. | giống với |
| 23 | an outlet mall | /ən/ /ˈaʊtlɛt/ /mɔːl/ | a shopping center where manufacturers sell their stock directly to lớn the public through their own stores. | trung tâm buôn bán giảm giá |
| 24 | dupes | /djuːps/ | products that are made lớn look lượt thích another product, often of lower chất lượng and price. | hàng giả, hàng nhái |
| 25 | hype | /haɪp/ | excessive publicity or promotional activity. | sự cường điệu, pr rầm rộ |
| 26 | attribute | /ˈætrɪbjuːt/ | a quality or feature regarded as a characteristic or inherent part of someone or something. | đặc tính, trực thuộc tính |
| 27 | the mad dash | /ðə/ /mæd/ /dæʃ/ | a frantic or desperate effort lớn achieve something, often in a short period of time. | cuộc đua điên cuồng |
| 28 | fill the gulf | /fɪl/ /ðə/ /ɡʌlf/ | to bridge a significant gap or divide between two things. | lấp đầy khoảng cách |
| 29 | an unhealthy amount of time | /ən/ /ʌnˈhɛlθi/ /əˈmaʊnt/ /ɒv/ /taɪm/ | an excessive period of time that might be harmful or detrimental. | một lượng thời hạn không lành mạnh |
| 30 | avenue | /ˈævənjuː/ | a way of approaching a problem or making progress toward something. | con đường, phương tiện |
| 31 | participatory event | /pɑːˌtɪsɪˈpeɪtᵊri/ /ɪˈvɛnt/ | an event in which individuals actively take part or engage, rather than just observing. | sự kiện bao gồm sự tham gia |
| 32 | reckoning | /ˈrɛkənɪŋ/ | the action or process of calculating or estimating something. In a broader sense, it can refer to lớn a moment of realization or accounting for past actions. | sự tính toán, tấn công giá |
| 33 | refashion | /ˌriːˈfæʃᵊn/ | to fashion or shape again or differently. | tạo mới, cải tạo |
| 34 | vernacular | /vəˈnækjələ/ | the language or dialect spoken by the ordinary people in a particular country or region. | ngôn ngữ địa phương, giờ đồng hồ lóng |
| 35 | virtuoso | /ˌvɜːʧuˈəʊsəʊ/ | a person highly skilled in music or another artistic pursuit. Figuratively, it can refer khổng lồ someone with great skill in a particular area. | nghệ sĩ tài ba |
| 36 | taken a sledgehammer to | /ˈteɪkᵊn/ /ə/ /ˈslɛʤˌhæmə/ /tuː/ | to destroy or severely damage something in a very forceful & destructive way. | phá hủy dũng mạnh mẽ |
| 37 | inclusion | /ɪnˈkluːʒᵊn/ | the practice or policy of including people who might otherwise be excluded or marginalized. | sự bao gồm, tích hợp |
| 38 | up-to-the-second | /ʌp/-/tuː/-/ðə/-/ˈsɛkənd/ | extremely current; updated very frequently to lớn reflect the latest information. | cập nhật từng giây |
| 39 | revolutionary | /ˌrɛvəˈluːʃᵊnᵊri/ | involving or causing a complete or dramatic change. | mang tính bí quyết mạng |
| 40 | has lost the plot | /hæz/ /lɒst/ /ðə/ /plɒt/ | deviated from the original plan or lost sight of the main purpose. | đã lạc lõng từ mục tiêu ban đầu |
| 41 | user experience | /ˈjuːzər/ /ɪkˈspɪəriəns/ | the overall experience of a person using a product, especially in terms of how easy or pleasing it is lớn use. | trải nghiệm bạn dùng |
| 42 | tier | /tɪə/ | a level or grade within the hierarchy of an organization or system. | cấp bậc |
| 43 | proliferation | /prəʊˌlɪfəˈreɪʃᵊn/ | rapid increase in the number or amount of something. | sự phát triển nhanh chóng |
| 44 | hate speech | /heɪt/ /spiːʧ/ | public speech that expresses hate or encourages violence towards a person or group based on something such as race, religion, sex, or sexual orientation. | lời lẽ thù hận |
| 45 | misinformation | /ˌmɪsˌɪnfəˈmeɪʃᵊn/ | false or inaccurate information, especially that which is deliberately intended lớn deceive. | thông tin không nên lệch |
| 46 | privacy | /ˈprɪvəsi/ | the state or condition of being free from being observed or disturbed by other people. | sự riêng biệt tư |
| 47 | luxury | /ˈlʌkʃᵊri/ | the state of great comfort & extravagant living. | xa xỉ |
| 48 | generative AI | /ˈʤɛnərətɪv/ /ˌeɪ ˈaɪ/ | artificial intelligence that can generate new nội dung or data that is similar but not identical lớn the data it was trained on. | trí tuệ tự tạo sinh sản |
| 49 | echo chamber | /ˈɛkəʊ/ /ˈʧeɪmbə/ | an environment where a person only encounters information or opinions that reflect và reinforce their own. | phòng vang |
| 50 | mind-melting | /maɪnd/-/ˈmɛltɪŋ/ | overwhelming or confusing, often khổng lồ the point of being difficult to lớn process or handle. | làm choáng váng, cạnh tranh hiểu |
| 51 | promote | /prəˈməʊt/ | support or actively encourage. | thúc đẩy |
| 52 | transactional | /trænˈzækʃᵊnᵊl/ | relating khổng lồ the conducting of business, especially buying or selling. | giao dịch |
| 53 | metrics | /ˈmɛtrɪks/ | standards of measurement. | các chỉ số đo lường |
| 54 | communal | /ˈkɒmjənᵊl/ | shared by all members of a community; for common use. | cộng đồng |
| 55 | image-conscious | /ˈɪmɪʤ/-/ˈkɒnʃəs/ | very aware of or concerned about one’s own image or appearance. | ý thức về hình hình ảnh bản thân |
| 56 | identity-focused | /aɪˈdɛntəti/-/ˈfəʊkəst/ | concentrating on the aspects of what defines someone’s unique personality or character. | tập trung vào bản sắc |
| 57 | poll | /pəʊl/ | conduct a survey or gather opinions. | thăm dò ý kiến |
| 58 | adopter | /əˈdɒptə/ | a person who starts using a particular công nghệ or product. | người áp dụng |
| 59 | burnout | /ˈbɜːnˈaʊt/ | a state of emotional, physical, & mental exhaustion caused by excessive và prolonged stress. | kiệt sức |
| 60 | disinterest | /ˌdɪsɪnˈtɜːrɪst/ | lack of interest in something. | không quan lại tâm |
| 61 | consumption | /kənˈsʌmpʃᵊn/ | the using up of a resource. | tiêu thụ |
| 62 | on the decline | /ɒn/ /ðə/ /dɪˈklaɪn/ | decreasing, especially in number or amount. | đang suy giảm |
| 63 | tweet | /twiːt/ | a post made on the social media platform twitter. | tweet (do twitter không có từ tương tự tiếng việt, từ này thường xuyên được giữ nguyên) |
| 64 | a net negative | /ə/ /nɛt/ /ˈnɛɡətɪv/ | resulting in more disadvantages or negative outcomes than positive ones. | kết quả xấu đi ròng |
| 65 | cohorts | /ˈkəʊhɔːts/ | a group of people banded together or treated as a group. | nhóm người |
| 66 | absence | /ˈæbsᵊns/ | the state of being away from a place or person. | sự vắng mặt |
| 67 | out of reach | /aʊt/ /ɒv/ /riːʧ/ | not possible khổng lồ achieve or obtain. | ngoài khoảng với |
| 68 | recession | /rɪˈsɛʃᵊn/ | a period of temporary economic decline during which trade & industrial activity are reduced, generally identified by a fall in gdp in two successive quarters. | suy thoái ghê tế |
| 69 | sold on | /səʊld/ /ɒn/ | convinced of the merits of something. | được thuyết phục về |
| 70 | a middle-class life | /ə/ /ˈmɪdᵊl/-/klɑːs/ /laɪf/ | a lifestyle typically associated with the middle class, characterized by a moderate màn chơi of economic security, education, & cultural activity. | cuộc sống lứa tuổi trung lưu |
| 71 | be saddled with | /biː/ /ˈsædᵊld/ /wɪð/ | to be burdened with something difficult or unpleasant. | bị gánh nặng |
| 72 | a lifetime’s worth of | /ə/ /ˈlaɪftaɪmz/ /wɜːθ/ /ɒv/ | an amount or quantity that would last for someone’s entire life. | đủ cho cả đời |
| 73 | scarce | /skeəs/ | insufficient for the demand. | khiếm khuyết, thiếu hụt thốn |
| 74 | a given | /ə/ /ˈɡɪvᵊn/ | something that is assumed or accepted as true without question. | điều hiển nhiên |
| 75 | allegiance | /əˈliːʤᵊns/ | loyalty or commitment lớn a group or cause. | sự trung thành |
| 76 | takes root | /teɪks/ /ruːt/ | to begin lớn grow or become established. | bắt nguồn |
| 77 | socializing | /ˈsəʊʃᵊlaɪzɪŋ/ | the process of interacting with others to lớn build relationships or social networks. | giao tiếp thôn hội |
| 78 | chatrooms | /ˈtʃæt ruːms/ | online spaces where people can communicate with each other in real-time. | phòng chat |
| 79 | expression | /ɪkˈsprɛʃᵊn/ | the process of making one’s thoughts, feelings, or ideas known. | biểu hiện |
| 80 | devoutly | /dɪˈvaʊtli/ | with deep commitment or dedication. | một biện pháp mộ đạo |
| 81 | en masse | /ɛn/ /mæs/ | in a group; all together. Xem thêm: 10 Ảnh Hot Facebook Sao Việt Hôm Nay, Sao Việt 591 | cùng một lúc, tập thể |
| 82 | frontier | /ˈfrʌntɪə/ | the extreme limit of understanding or achievement in a particular area. | biên giới, lĩnh vực mới |
| 83 | actualized | /ˈækʧuəlaɪzd/ | made real or fully realized. | hiện thực hóa |
| 84 | hone | /həʊn/ | to refine or perfect over time. | mài giũa, rèn luyện |
| 85 | creative urges | /kriˈeɪtɪv/ /ˈɜːʤɪz/ | the desire or drive to lớn create something. | nhu ước sáng tạo |
| 86 | secured | /sɪˈkjʊəd/ | obtained or achieved something after effort. | bảo đảm, đạt được |
| 87 | civic life | /ˈsɪvɪk/ /laɪf/ | the public life of citizens, involving political và community activities. | đời sinh sống công dân |
| 88 | pace | /peɪs/ | the speed at which something happens. | tốc độ |
| 89 | common sense | /ˈkɒmən/ /sɛns/ | good sense and sound judgment in practical matters. | lẽ thường |
| 90 | the matter at hand | /ðə/ /ˈmætər/ /æt/ /hænd/ | the issue or subject currently being considered or discussed. | vấn đề đang được xem xét |
| 91 | accessibility | /əkˌsɛsəˈbɪləti/ | the unique of being easy lớn obtain, use, or understand. | tính dễ tiếp cận |
| 92 | totality | /təʊˈtæləti/ | the whole amount or number; completeness. | tổng thể |
| 93 | in the know | /ɪn/ /ðə/ /nəʊ/ | being informed or aware about something. | am hiểu |
| 94 | up to lớn date | /ʌp/ /tuː/ /deɪt/ | current; containing the latest information. | cập nhật |
| 95 | savvier | /ˈsæviə/ | having practical knowledge or understanding; shrewd. | sành sỏi, thông thái |
| 96 | signaling | /ˈsɪɡnᵊlɪŋ/ | communicating or indicating something. | báo hiệu |
| 97 | phase | /feɪz/ | a distinct period or stage in a process of change or forming part of something’s development. | giai đoạn |
| 98 | visual immersion | /ˈvɪʒuəl/ /ɪˈmɜːʃᵊn/ | a deep or complete engagement with visual content. | sự đắm ngập trong hình ảnh |
| 99 | fuel | /ˈfjuːəl/ | to tư vấn or stimulate the growth or development of something. | thúc đẩy |
| 100 | location-based software | /ləʊˈkeɪʃᵊn/-/beɪst/ /ˈsɒftweə/ | applications that use geographical data khổng lồ provide services relevant khổng lồ a specific location. | phần mềm dựa trên địa điểm |
| 101 | augmented reality | /ɔːɡˈmɛntɪd/ /riˈæləti/ | a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. | thực tế ảo tăng cường |
| 102 | jockeyed | /ˈʤɒkiɪd/ | competed or maneuvered for an advantageous position. | cạnh tranh, đấu tranh |
| 103 | usurp | /juːˈzɜːp/ | take a position of power nguồn or importance illegally or by force. | chiếm đoạt |
| 104 | siloed | /ˈsaɪləʊd/ | isolated in a way that prevents communication và cooperation. | phân tách, cô lập |
| 105 | enclave | /ˈɛnkleɪv/ | a portion of territory within or surrounded by a larger territory whose inhabitants are culturally or ethnically distinct. | khu vực được bao quanh |
| 106 | seized | /siːzd/ | to take hold of suddenly & forcibly. | nắm bắt |
| 107 | mass culture | /mæs/ /ˈkʌlʧə/ | the phối of ideas và values that develop from common exposure of a population to lớn the same media, news sources, music, and art. | văn hóa đại chúng |
| 108 | socialize | /ˈsəʊʃᵊlaɪz/ | to participate in social activities; interact with others in a social context. | giao giữ xã hội |
BÀI TẬP ĐIỀN TỪ
| 1 | After moving to lớn a new city, she felt lượt thích a ………………………………………………………… in the world of professional networking, being the first in her family khổng lồ enter the corporate sector. | Sau khi chuyển cho một tp mới, cô cảm giác mình y như một Thế hệ đầu tiên trong thế giới mạng lưới chuyên nghiệp, là người thứ nhất trong mái ấm gia đình cô gia nhập vào khu vực doanh nghiệp. |
| 2 | The festival promoted ………………………………………………………… values, encouraging participants to share resources & work together. | Lễ hội đề cao các cực hiếm cộng đồng, khuyến khích người tham gia chia sẻ nguồn lực và thao tác cùng nhau. |
| 3 | The global ………………………………………………………… has led to increased unemployment rates worldwide. | Suy thoái khiếp tế thế giới đã dẫn đến xác suất thất nghiệp gia tăng trên toàn vậy giới. |
| 4 | By ………………………………………………………… his skills, he became one of the best guitarists in his city. | Bằng bí quyết mài giũa khả năng của mình, anh ấy đang trở thành một giữa những nghệ sĩ guitar tốt nhất trong tp của mình. |
| 5 | The launch created a lot of …………………………………………………………, but it remains khổng lồ be seen if the sản phẩm will live up to expectations. | Việc trình làng đã chế tạo ra không ít sự cường điệu, nhưng vẫn còn phải xem liệu sản phẩm có đáp ứng nhu cầu được hy vọng đợi xuất xắc không. |
| 6 | Being ………………………………………………………… can sometimes lead to making choices that are more about appearances than substance. | ý thức về hình ảnh đôi khi rất có thể dẫn đến việc đưa ra phần đa lựa chọn thiên về hiệ tượng bên bên cạnh hơn là thực chất. |
| 7 | Advertisers use various ………………………………………………………… to lớn measure the effectiveness of their campaigns. | Các công ty quảng cáo thực hiện nhiều số liệu khác biệt để giám sát tính tác dụng của chiến dịch của họ. |
| 8 | The app’s success is largely due to lớn its focus on ………………………………………………………… relationships, rather than meaningful connections. | Thành công của ứng dụng phần lớn là do nó tập trung vào những mối quan hệ giới tính giao dịch chứ chưa hẳn là những liên kết có ý nghĩa. |
| 9 | The politician’s speech was ………………………………………………………… a shift towards more environmentally friendly policies. | Bài tuyên bố của thiết yếu trị gia này báo hiệu sự biến hóa hướng tới các chế độ thân thiện với môi trường hơn. |
| 10 | The pursuit of ………………………………………………………… has become increasingly difficult in today’s economy. | Việc theo xua đuổi cuộc sinh sống trung lưu ngày càng trở nên khó khăn trong nền kinh tế tài chính ngày nay. |
| 11 | The protesters gathered ………………………………………………………… khổng lồ make their voices heard. | Những bạn biểu tình sẽ tụ tập tập hợp bỏ trên tiếng. |
| 12 | The festival was a perfect venue for artists to express their …………………………………………………………. | Lễ hội là một địa điểm hoàn hảo để những nghệ sĩ trình bày sự tạo động lực thúc đẩy sáng tạo của họ. |
| 13 | His promotion ………………………………………………………… for him personally and professionally, indicating new responsibilities and opportunities. | Sự thăng tiến của anh ý ấy đánh vệt một cách ngoặt so với anh ấy về mặt cá nhân và nghề nghiệp, cho biết những trách nhiệm và thời cơ mới. |
| 14 | The ………………………………………………………… of cheap smartphones has made giải pháp công nghệ accessible khổng lồ a wider audience. | Sự thịnh hành rộng rãi của điện thoại thông minh giá bèo đã tạo nên công nghệ hoàn toàn có thể tiếp cận được cùng với nhiều đối tượng người dùng hơn. |
| 15 | His main ………………………………………………………… as a leader is his ability lớn inspire and motivate his team. | Thuộc tính bao gồm của anh ấy với tư cách là một trong nhà chỉ huy là kỹ năng truyền xúc cảm và khích lệ nhóm của mình. |
| 16 | The next ………………………………………………………… in điện thoại cảm ứng thông minh technology seems to lớn be foldable screens. | Giai đoạn tiếp theo sau trong công nghệ điện thoại thông minh dường như là màn hình có thể gập lại. |
| 17 | The platform ………………………………………………………… its user interface, making it more accessible và engaging. | Nền tảng đã thay đổi mới giao diện người dùng, khiến cho nó trở nên dễ tiếp cận và hấp dẫn hơn. |
| 18 | With the advent of the internet, digital space became the new ………………………………………………………… for exploration. | Với sự thành lập và hoạt động của Internet, không gian kỹ thuật số đã trở thành biên giới bắt đầu để xét nghiệm phá. |
| 19 | As an early ………………………………………………………… of digital technology, she has witnessed its evolution firsthand. | Là fan đầu tiên mừng đón công nghệ kỹ thuật số, cô vẫn tận mắt chứng kiến sự cách tân và phát triển của nó. |
| 20 | Despite the initial excitement, many of the products turned out to be cheap ………………………………………………………… of popular brands. | Bất chấp sự phấn khích ban đầu, nhiều sản phẩm hóa ra lại là sản phẩm giá tốt của những thương hiệu bình dân. |
| 21 | The team ………………………………………………………… the opportunity and won the championship. | Đội nắm bắt thời cơ và giành chức vô địch. |
| 22 | We were part of the first ………………………………………………………… of users lớn try the service when it launched. | Chúng tôi là một phần của nhóm fan dùng thứ nhất dùng thử dịch vụ thương mại khi thương mại dịch vụ ra mắt. |
| 23 | Several startups have ………………………………………………………… for the top position in the innovative tech market. | Một số công ty khởi nghiệp sẽ chạy đua để giành vị trí bậc nhất trong thị trường technology đổi mới. |
| 24 | The blog became an important ………………………………………………………… for sharing detailed analyses on current social issues. | Blog đã trở thành một đại lộ đặc biệt quan trọng để chia sẻ những phân tích cụ thể về các vấn đề xóm hội hiện tại tại. |
| 25 | The invention was truly …………………………………………………………, changing the way people lived & worked. | Phát minh này thực sự mang ý nghĩa cách mạng, biến hóa cách mọi tín đồ sống và làm cho việc. |
| 26 | There’s a lot of ………………………………………………………… surrounding the upcoming election, making it hard to lớn find reliable information. | Có tương đối nhiều thông tin không nên lệch xung quanh cuộc thai cử sắp đến tới, khiến việc kiếm tìm kiếm thông tin an toàn và tin cậy trở buộc phải khó khăn. |
| 27 | Renewable energy sources ………………………………………………………… the fight against climate change. | Các nguồn năng lượng tái chế tác nhiên liệu trận chiến chống chuyển đổi khí hậu. |
| 28 | It’s important lớn spend time ………………………………………………………… with your peers khổng lồ build strong relationships. | Điều quan trọng là dành thời gian giao lưu với bạn bè để xây dựng mối quan hệ bền chặt. |
| 29 | Efforts to improve ………………………………………………………… in the workplace have led to lớn more diverse hiring practices. | Những cố gắng nỗ lực nhằm nâng cấp hòa nhập tại nơi thao tác đã mang tới các cách thức tuyển dụng nhiều mẫu mã hơn. |
| 30 | Influencers play a significant role in shaping ………………………………………………………… through their widespread reach. | Những tín đồ có ảnh hưởng đóng một vai trò quan trọng trong việc đánh giá văn hóa đại chúng thông qua phạm vi tiếp cận rộng thoải mái của họ. |
| 31 | Being ………………………………………………………… about world events helps you participate in informed discussions. | Biết biết về những sự kiện cố kỉnh giới để giúp bạn thâm nhập vào các cuộc bàn bạc có gọi biết. |
| 32 | News spreads …………………………………………………………, with social media allowing instant updates worldwide. | Tin tức lan truyền tới từng giây, với phương tiện truyền thông media xã hội mang lại phép update tức thì trên toàn thế giới. |
| 33 | Many people are experiencing ………………………………………………………… due lớn the constant demands of staying connected online. | Nhiều người đang trải qua chứng trạng kiệt sức vày nhu cầu tiếp tục kết nối trực tuyến. |
| 34 | In today’s market, features that were once standard are now considered a …………………………………………………………. | Trên thị phần ngày nay, những kỹ năng từng là tiêu chuẩn chỉnh giờ được xem như là xa xỉ. |
| 35 | Designers constantly work on improving the ………………………………………………………… to make websites more intuitive and user-friendly. | Các nhà xây cất liên tục thao tác làm việc để nâng cấp trải nghiệm bạn dùng để triển khai cho website trở buộc phải trực quan tiền và thân thiện hơn với người dùng. |
| 36 | Many users are concerned about their ………………………………………………………… online & are taking steps to lớn protect it. | Nhiều người dùng sốt ruột về quyền riêng tư trực tuyến của họ và đã thực hiện công việc để đảm bảo nó. |
| 37 | The ………………………………………………………… of change in technology is incredibly fast. | Tốc độ đổi khác công nghệ cực kì nhanh. |
| 38 | Looking for a bargain, shoppers often turn lớn …………………………………………………………, where brands sell overstocked items at reduced prices. | Để search kiếm món hời, người mua sắm và chọn lựa thường tìm tới trung tâm cài đặt sắm, nơi những thương hiệu cung cấp những mặt hàng tồn kho với mức giá thành giảm. |
| 39 | Experts are warning that social truyền thông media usage is …………………………………………………………, which could have long-term implications. | Các chuyên viên đang chú ý rằng việc sử dụng social đang suy giảm, điều này rất có thể gây ra những tác động lâu dài. |
| 40 | Graduates today are often ………………………………………………………… enormous amounts of debt. | Sinh viên giỏi nghiệp thời nay thường bắt buộc gánh những khoản nợ khổng lồ. |
| 41 | This cultural ………………………………………………………… was known for its quality traditions and customs. | Vùng đất văn hóa này được nghe biết với những truyền thống và phong tục độc đáo. |
| 42 | The national ………………………………………………………… on racial justice has led lớn significant discussions across the country. | Tính toán cấp quốc gia về công bình chủng tộc sẽ dẫn đến các cuộc đàm luận quan trọng trên khắp đất nước. |
| 43 | The ………………………………………………………… of traditional truyền thông media has been accelerated by the rise of digital platforms. | Sự xói mòn của các phương tiện media truyền thống đã làm được đẩy nhanh vày sự cải tiến và phát triển của các nền tảng nghệ thuật số. |
| 44 | Applying ………………………………………………………… is necessary when deciding how to lớn solve complex problems. | Việc áp dụng lẽ thường là quan trọng khi quyết định cách xử lý các vấn đề phức tạp. |
| 45 | The shopping tiện ích is ……………………………………………&
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