It’s harder now than ever lớn be found on Facebook, khổng lồ increase organic post reach và crucially, to lớn get Facebook page likes.
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Facebook’s algorithm has changed in recent years, favouring posts from friends over business page nội dung (like yours).
The social network has been such a powerful ally of businesses for so long, that this change has had a huge impact, especially on those who’ve recently come lớn the party, or didn’t take full advantage of the network before these changes.
Today, I’m going khổng lồ give you a ton of tactics that answer the question: ‘How can you get more Facebook page likes?’
Contents
How to Get Facebook Page Likes: The Basics
Target Audience Research
Facebook Page Likes: The Tactics Organic Reach Mistakes
Why Should You Trust Us?
It’d be easy for anyone lớn go around different blogs, round-up the vị trí cao nhất tips to increase Facebook page likes, and regurgitate them in an article lượt thích this……but here’s the thing, we’re Facebook specialists. As an agency we boast some đứng top talent in the world of Facebook marketing (just ask any of our clients!).
Our blog is the ultimate proof, we only started sharing our valuable marketing insights with the world in January 2018, & planned khổng lồ prime Facebook as a key tool to distribute this information. In the first six months of running this blog, we went from 0 Facebook page likes to lớn more than 50,000 on the Einstein Marketer Facebook Business Page.
So, if there’s somebody worth trusting, it’s probably us.
The following tactics I’m about to lớn share, are tips we use every day. This is not another post from a ‘marketing ninja’ who has never managed, created, or marketed a Facebook business page or campaign.
If you’re struggling for Facebook page likes, favourite this page. You’ll want lớn return, trust me.
Before We Start
This blog is entitled, ‘How khổng lồ Get 1000’s of Facebook Page Likes For Free’ but, before I get into all the super-cool miễn phí strategies, I want to lớn get something off my chest:
Facebook ads will vày seriously cool things for your numbers.
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This is NOT a weak sales pitch for your marketing, (we’ve already got a full portfolio of clients) it’s a stone-cold fact.
When I talk khổng lồ businesses who vị not run ads on the world’s biggest social network, they always come back with one of these excuses:
I don’t know how to vì chưng itI don’t have time lớn manage themI don’t have the budgetTo which, I always respond, vì chưng you care about your business?
Facebook ads don’t take long to lớn learn, especially with all the awesome free content that’s out there (and with all the miễn phí information on the Einstein Marketer Studio).
If your business is in a specific niche, they’re even easier to get the hang of, và setting up ads only takes 5-10 minutes!
And, as for those people who come back with ‘the budget’ excuse, just look at it like this, is investing £5 per day really going to cripple you?
I mean, how much bởi you spend on your morning coffee? On a glass of wine in the evening? How much vì chưng you spend on a gym membership? Phone apps? Digital tools that you barely use?
If you’re willing khổng lồ invest in yourself on these non-essential items, why aren’t you prepared khổng lồ invest in an essential cống phẩm for your business?
Free Facebook Page Likes Tactics
Yes, we run quảng cáo facebook (discover how we build winning ad creatives và copy), but we don’t rely (purely) on them for results. Our stats would not be nearly as sweet if we didn’t implement the following miễn phí tactics.
So strap yourself in, because you’re just about lớn discover how you can get more Facebook page likes for free.
How to lớn Get Facebook Page Likes: The Basics
You can’t build a house without solid foundations. Facebook business pages are exactly the same.
If you want more Facebook page likes, you need khổng lồ start by getting the basics right. This will be the difference between converting page visits into page likes.
Please make sure that you’ve completed the following before moving on.
DO NOT DISREGARD ANY OF THESE STEPS
Complete the Profile!
This step is often overlooked or viewed as non-essential. Don’t fall into this trap! The more open, honest and transparent you are, the more Facebook page likes you’re likely khổng lồ get.
Many page visitors will go straight to your ‘About’ section, making it a great place to lớn share tương tác information, your mission, & your business’ ‘category’. Please, make sure that these are filled out.
Your ‘About’ mô tả tìm kiếm is a great way lớn capture new Facebook page likes from interested visitors, make sure it’s primed.
Compelling and Representative Cover & Profile Photos
I’m sick of seeing Facebook Business Page photos that vì not fit the required dimensions & are pixelated or stretched.
Facebook’s cover photo dimensions are 851 x 315 pixels for desktop, and 640 x 360 for mobile. If your photos are smaller than these dimensions, they will be stretched. Don’t let this happen. It looks amateur và will make page visitors bounce before they’ve even got to lớn your content.
BTW: Discover the sizes of every type of image on social truyền thông in our Social truyền thông Image Sizes guide.
Next, make sure your images represent who you are and why your business exists. Give visitors a reason to lớn care. Vày not use the images lớn show what you do, show them why you bởi vì it!
Images immediately catch the eye, this is the perfect place khổng lồ start telling your brand story. Even a photo of you (or your staff) enjoying their work, tells a thousand stories.
Ask!
It sounds simple, but loads of people don’t vì chưng it! Believe in your business, that means asking friends, family & other contacts to like your Facebook business page.
Follow these steps to Invite your Facebook friends to like your Facebook business page.Invite your friends to support you!
If you have a marketing list, send out an e-mail asking for support. Offer them value in return, what kind of nội dung will you share? How will they benefit? What vì chưng they stand to gain?
Physical Promotion
If you have a physical storefront or even meet clients face-to-face, make sure there is some mention of your Facebook business page, and a call-to-action for them to lượt thích it.
A simple prompt can make a big difference in the long run. Và make sure your Facebook URL is on all your business cards.
For a local business lượt thích a restaurant, hair salon, or store, Facebook page likes can be the difference between repeat business and no future business. Capture the attention & commitment of your customers when you have it with physical materials like:
Business CardsReceipts
Menus
Price Lists
Branded signage
Physical call-to-action materials
Target Audience Research
Whatever you take-away from this article & however you plan khổng lồ get more Facebook page likes, make sure research makes it in there.
The best way khổng lồ grow an engaged và loyal audience is to lớn provide them with quality, targeted content. Before doing this, you must research.
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For your Facebook audience, I recommend a two pronged approach:
#1: Create a customer avatarPut one person at the centre of everything you do, create an avatar. This will give you the ammunition lớn satisfy their wants, fill their information gaps & solve their pain points. & when you do that, your page will grow exponentially.
#2: Competitor researchWhen you start-up your Facebook page, make sure you’ve researched businesses in the same industry as you. It doesn’t matter if their audience is 5,000,000 and yours is just 5. The information you can learn is invaluable.
I suggest skimming over their content to find the posts with the most likes. Analyse why these posts are so successful; are they regular? vì chưng they all cover a certain topic? vị they create conversation? Figure out the recipe, set it in with your customer avatar, and you’ll be geared up khổng lồ engage properly with your audience.
Plugins
Anybody with a trang web must địa chỉ cửa hàng Social truyền thông media Plugins to lớn their pages.
Traffic doesn’t have to be driven from Facebook lớn landing pages, it can be driven the other way too. That means driving qualified traffic from your website to your social truyền thông profiles, so they can lượt thích your Facebook page & stay up lớn date with your business.
Social links lượt thích these should be found in the footer of your website.You should try social media plugins that offer the following options:
Social truyền thông links (on every page)Social media image giới thiệu capabilitySocial truyền thông media post nội dung capability
Click-to-tweet functionality
Page like/follow functionality
Social truyền thông plugins provide a fast way for visitors to lớn share and like nội dung – increasing your reach and therefore, your opportunity to capture more Facebook page likes.
If you’re using Word
Press, there are a ton of FREE options in the plugin’s menu. We use Social Warfare and Monarch for social giới thiệu buttons và counters.
Facebook Page Likes: The Tactics
Quality Content
Before we get into all the tips & tricks of tactical Facebook growth, I really need lớn hammer something home: it is absolutely crucial that everything you post has value.
Just because you’ve got a xinh tươi cat, that doesn’t mean you should post photos of it. Creating posts like this will attract users, but they’re the wrong kind, basically acting as dead numbers.
Use your research khổng lồ create a bank of ideas, or completed nội dung to cốt truyện with your audience (or use this nội dung marketing ideas guide!).
Make sure that your nội dung is industry relevant and that it fits into at least one of these 3 E’s:
Educational – teach your audience somethingEntertaining – help your audience escape Emotional – make your audience feel somethingYou also should try khổng lồ offer variety, which means publishing written, visual and video clip posts. A great way to vì chưng this is by repurposing your content.
Everyone has their favourite medium, don’t miss out on your audience! (I’ll explain how khổng lồ hit big numbers using this tactic a little later)
Interaction (and Supercharged Interaction)
If your target audience don’t know who you are or where lớn find you, it’s time you went out into the big wide Facebook world và found them.
That means going lớn ‘congregation spots’. These are places that your target audience hang out in big numbers. Quite often, these are big competitors or pages/groups that giới thiệu similar interests to your customer avatar.
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